Wild On Media and Tyskie Beer make an Olympic appearance

The popular Polish beer TYSKIE, contracted Wild on Media to provide the people of Poland with a front row emotional view of the activity surrounding the Vancouver Winter Olympics. TYSKIE, a sponsor of the Polish Olympic Association wanted to do something unique at the Olympics. Wild On Media offered a Wall Projections campaign that fit in perfectly with TYSKIE’S wishes. For five nights at different locations near the Olympic village, video cameras captured the projections as well as the passion of the Olympic fans. The footage was placed on Wild On Media’s FPT site after each projection and TYSKIE’S staff in Poland edited the material and placed it on the TYSKIE web site to capture the spirit of the Olympics and convey their support for the Polish athletes. The people of Poland got a daily sense of the excitement taking place during the Olympics in Vancouver.

In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.