Digital Ad Truck – Rogers 302 Store
Medium: Digital Ad Truck
Objective: To spread awareness of Rogers’ 302 experience store at Yonge-Dundas square, Toronto
Tactic: Upon opening of Rogers’ experience store in the heart of Toronto, the Yonge – Dundas Square, a Digital Truck was utilized for the mass promotion. The two week-long campaign had different creatives highlighting different events organised at the experience store for the guests. With millions of impressions garnered over the 14 days, the Digital Truck spread the word driving in the major high-traffic downtown locations.