Digital Ad Truck, Walking Billboards: Skip The Dishes

Project Description

Client: Skip The Dishes
Agency: True Media
Medium: Digital Ad Truck, Video Wall Projection
Market: Toronto
Objective: To promote Skip The Dishes at the Pride 2018 festivities held in Toronto’s gay village
Target: Pride Week 2018 Toronto’s attendees
Tactic: Skip The Dishes utilized the Digital Ad Truck and Video Wall Projections during the 2018 Pride week in Toronto. On the weekend leading up to the parade on June 24th Skip The Dishes ran guerilla Video Wall Projections to reach the 1000’s of visitors to the events taking place on Church St 

the epicenter of the gay village and the Pride festivities. Skip The Dishes also utilized Digital Ad Truck that canvassed barricaded areas of the Pride Festival area with the three large LED screens playing the brand’s messages targeted towards the Pride festival visitors.

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In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.