Digital Ad Truck – Rogers 302 Store

Project Description

Client: Rogers
Medium: Digital Ad Truck
Market: Toronto
Objective: To spread awareness of Rogers’ 302 experience store at Yonge-Dundas square, Toronto
Tactic: Upon opening of Rogers’ experience store in the heart of Toronto, the Yonge – Dundas Square, a Digital Truck was utilized for the mass promotion. The two week-long campaign had different creatives highlighting different events organised at the experience store for the guests. With millions of impressions garnered over the 14 days, the Digital Truck spread the word driving in the major high-traffic downtown locations.

In Light of Recent News

We can confirm the Digital Ad Truck seen spreading hateful and Islamophobic message in Toronto on June 18, 2024 is not one of ours, nor are we related in any kind with the campaign.

Every creative or artwork submitted to us is seen by us and not automatically forwarded to Digital Truck technicians, or uploaded or shared with partner vendors. We follow company’s ethics of responsible and productive messaging only.

We commit to our two decades old best practices:

• We will not run any messaging that we know or even suspect that promotes hate of any kind
• We will also not knowingly run ads with symbols, flags, etc. that represents hate
• We will not run any ads that contain disturbing visual content or immodest nudity
• We see each ad material and are able to use discretion to run the ad, ask client to change their creative or cancel the agreement and offer a full refund. In the rare case where questionable content slips through, we will immediately pull the ad.
• As we work with many trusted agency partners, though we don’t question the ad integrity when booking the ad but we do see each and every creative before it gets produced and printed even in quick turnarounds.