Walking Billboards: City Of Tourism

Project Description

Client: City of Tourism

Medium: Walking Billboards

Market: Toronto

Objective: To welcome the Rotary Club convention attendees

Target: Rotary Club convention attendees

Tactic: To utilize 5 LED-illuminated Walking Billboards with Brand Ambassadors that were strategically positioned at the dock where their ferry was returning from a sight-seeing evening tour

See Video Below:

City Of Tourism

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