Laser Projection: Universal Music, Katy Perry (single release “Rise”)
Client: Universal Music for Katy Perry
Medium: Laser Projection
Market: Prominent buildings in downtown Toronto
Objective: To promote the release of Katy Perry’s new single “Rise”
Target: Adult and young adult
Tactic: This campaign was part of worldwide initiative where Universal Music chose different outdoor media in various major cities. Laser Projection shows were carried out over two nights on Toronto’s most prominent buildings.