Laser Projection: Universal Music, Katy Perry (single release “Rise”)

Project Description

Client: Universal Music for Katy Perry

Medium: Laser Projection

Market: Prominent buildings in downtown Toronto

Objective: To promote the release of Katy Perry’s new single “Rise”

Target: Adult and young adult

Tactic: This campaign was part of worldwide initiative where Universal Music chose different outdoor media in various major cities. Laser Projection shows were carried out over two nights on Toronto’s most prominent buildings.