Digital Ad Truck: OLG LottoMax

Project Description

Client: OLG

Agency: PHD

Medium: Digital Ad Truck

Market: Downtown Toronto where both pedestrian and mobile traffic is high, as well as major shopping malls parking lots

Objective: To bring public’s attention to days when lottery winnings will be extra high

Target: 19+

Tactic: To inform public of high winnings by displaying video of the OLG logo and the potential winnings of Loto Max