Digital Ad Truck: University of Saskatchewan

Project Description

Client: University of Saskatchewan

Medium: Digital Ad Truck

Market: Toronto

Objective: To create awareness about the University of Sask.

Target: Attendees of the Ontario Education Fair at the Metro Convention Centre Toronto

Tactic: University of Saskatchewan utilized Wild On Media’s Digital Ad Truck to strategically target the 1000s of students attending the Student Expo 2018 at the Metro Convention Centre in Toronto. The Digital Truck was deployed at various entrances of the venue, as well as the Union station which was the preferred transit option for most of the attendees. The campaign educated Ontario students of the university as an out of province option for the higher education.