Digital Ad Truck: Universal Music, J Cole Album Release

Project Description

Client: Universal Music for J Cole

Medium: Digital Ad Trucks

Market: Downtown Toronto

Objective: To promote the release of J Cole’s new album “4 Your Eyes Only”

Target: Adult and Young Adult

Tactic: Universal Music chose to utilize three Digital Ad Trucks to drive around downtown Toronto. The video trucks formed a cavalry as they targeted high traffic streets, garnering attention from both pedestrians and people in their cars.