Creating the Buzz
Digital Ad Truck: Universal Music, J Cole Album Release
Client: Universal Music for J Cole
Medium: Digital Ad Trucks
Market: Downtown Toronto
Objective: To promote the release of J Cole’s new album “4 Your Eyes Only”
Target: Adult and Young Adult
Tactic: Universal Music chose to utilize three Digital Ad Trucks to drive around downtown Toronto. The video trucks formed a cavalry as they targeted high traffic streets, garnering attention from both pedestrians and people in their cars.