Digital Ad Truck: Universal Music Canada

Project Description

Client: Universal Music Canada

Agency: Havas Media

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote new releases by various music artists and bands represented by Universal Music Canada

Target: General Public

Tactic: Havas media utilized Wild On Media’s outdoor advertising services for Universal Music Canada’s promotion. Over five weekends, five different artists’ albums were promoted in the Entertainment District and downtown core of Toronto with the Digital Truck’s visual and audio capabilities. Artists promoted were U2, Def Leppard, Bob Seger, Marylin Manson and R.E.M. in this 5-week long campaign.