Digital Ad Truck: Minto Homes
Medium: Digital Ad Truck
Market: Two markets in Southern Ontario were targeted: Whitby and Etobicoke.
Objective: Utilizing a Digital Ad Trucks to promote two new housing developments.
Tactic: The Digital Ad Truck displayed graphics of the two development sales centers owned by Minto Homes. It circulated around the new developments, targeting high traffic streets, box stores and malls in Etobicoke, as well as competitor’s sales centers in Durham.