Digital Ad Truck: Budweiser Stage

Project Description

Client: Budweiser stage (AB- Inbev)

Agency: Vizeum

Medium: Digital Ad Truck

Market: Toronto

Objective: To promote launch of new season of shows at the Budweiser Stage, Toronto

Target: Adults, Professionals

Tactic: A commercial was played on the three screens of the Digital Ad Truck for ten days in the month of May. The Digital Ad Truck hit the busy streets of Toronto downtown, targeting major events taking place in the city. The campaign created a mass awareness about the beginning of the summer music events at the Budweiser Stage in Toronto.