Glass Display Truck: Sunwing Vacations

Project Description

Client: Sunwing Vacations

Medium: Glass Display Truck

Market: Toronto

Objective: To promote Sunwing's vacation products

Target: Financial District professionals and passersby, travel bloggers, and fashion outlets

Tactic: Gabor group, VMC-Gaggi, and Wild On Media together executed an experiential Glass Truck campaign for Sunwing Vacations. Passersby, media and travel industry specialists were invited to enjoy a beach like setting inside the Glass Truck. One of the coldest days of the new year were chosen for the campaign to entice people to participate in various locations in Toronto.