Q107 Corus & VISA Success Story

December campaign

Early winter of 2011, Corus Entertainment's Q107 FM radio station and VISA teamed up to launch a GTA wide street team $25 gift card giveaway promotion to promote the VISA $40 and under purchase program for shoppers throughout the GTA area in Southern Ontario. Wild On Media provided the street teams and LED back-lit walking billboards that drew immense attention to shoppers who then tried their luck in winning free $25 gift cards. Q107 and AM640 provided radio coverage and promotion, as well as online micro-site info as well. The result? A stunning success - hundreds of winners across the GTA were happy to win the gift cards, and VISA won the attention of the benefits of using VISA credit card for smaller purchases as well.

Click banner below to watch a YouTube video of this fun campaign

'Very impactful. We had great response.
Those Walking Billboards were so like-like!'

Darren Wasylyk
Corus Entertainment