Q107 & VISA create a successful campaign

The joy of launching new campaigns for clients at Wild On Media is the knowledge that NOTHING is repetitive. With the availability of a strong list of unique mediums, Wild On Media can assist clients and their agencies in the creation of promotions that are indeed unique.

Last fall, Q 107 FM and VISA partnered up to create an award winning campaign with the use of walking billboards and their brand ambassadors.Throughout the GTA thousands of people were greeted by brand ambassadors, neatly decked out in VISA white caps and jackets while wearing their unique LED back-lit walking billboards.They appeared in shopping malls in Newmarket, Oshawa, Burlington, and dozens of other Ontario communities to the north, east and west.

The campaign focused on people who spent $40 or less that evening by using their VISA credit card. Those who qualified had the opportunity to win a $25 pre-paid VISA gift card.Hundreds did win, but those who didn’t had their name placed in a draw for an all-expense paid vacation trip to Mexico.

Q107 and AM640 radio with their on-air radio promotion, made the public aware of the campaign by telling listeners where the walking billboards and their brand ambassadors would be on a daily basis, and where the public could interact with them.

Take a winning client team like Q107 and VISA along with a winning medium like walking billboards and brand ambassadors, combine them all in a winning strategic plan and you will spell success any day of the year. Click below to view our Q107 VISA walking billboard YouTube campaign video.